Crown Car Wash had two decades of loyal customers and zero digital presence. No website. No social. No recurring revenue system. We changed all of that.
Toni had been washing cars in Strathfield for over 20 years. The business ran on reputation and word of mouth — which is great, but it meant no way for new customers to find him, and no system for turning regulars into recurring monthly revenue.
Designed and built a full site from scratch — service pages, pricing, testimonials, and a direct path to the VIP subscription portal.
Built a content strategy from zero — content pillars, visual templates, captions, and posting cadence. End-to-end social production.
Worked directly with the owner to define three VIP monthly tiers from scratch — balancing service value, pricing psychology, and sign-up conversion.
Built the entire recurring billing system — sign-up flow, Stripe billing, customer portal access. Zero manual processing after setup.
Most local service sites are glorified business cards. We built Crown's to actually work — clear services, pricing transparency, social proof from real customers, and a direct path to the VIP subscription.
Dedicated pages for Car Wash, Polish & Clay Bar, Detailing, and Ceramic Coating — each with clear pricing and outcomes.
Real customer testimonials with names, photos, and star ratings prominently placed throughout the site.
Dedicated page for the monthly packages with sign-up flow integrated directly into Stripe's customer portal.
Commercial client logos — Uber, local council — to reinforce credibility with new visitors arriving from search.
Built for the local customer who finds the business on their phone and needs to book or call in under 10 seconds.
Anyone can post photos of clean cars. We built a proper content system — content pillars, templates, and a posting cadence — so every post had a purpose and a consistent brand voice.
Defined five content categories: before/afters, service spotlights, customer reviews, team moments, and VIP package promotion.
Reusable post templates so content stayed on-brand consistently — without starting from scratch every time.
Wrote every caption — local, conversational, built for the Strathfield community rather than generic car-wash language.
Integrated the VIP packages naturally into the feed — turning Instagram followers into subscription sign-ups.
Loyal customers were coming back every month anyway. We worked with Toni to formalise that into a subscription — predictable income for the business, a better deal for regulars. Then we built the entire automated system on top.
Before Stackborne, Crown had 20 years of loyal customers and no digital presence. After our engagement, they had everything they needed to run and grow the business online — independently.
"Shawn didn't just build us a website. He helped us think through what we were actually offering and how to charge for it properly. The subscription system runs itself — we just focus on the cars."
We help small business owners build the website, content, and systems they need to grow — without paying agency prices.