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AI & Strategy

Get found by AI, not just Google.

ChatGPT, Perplexity, and Google AI Overviews are answering your customers' questions — with or without you. We make sure your business gets cited, referenced, and recommended.

See our work
Optimised for Google AI Overviews ChatGPT Perplexity Bing Copilot
What's included

Everything AI needs to know about you.

AI models pull from structured signals across your site and the web. We make sure every signal is sending the right message.

GEO Audit & Baseline
We search for your business in ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot — and document exactly what they say (or don't say) about you right now.
AI search auditBaseline reportCompetitor benchmarking
Schema & Structured Data
JSON-LD markup that makes your business machine-readable — Organisation, LocalBusiness, Service, FAQ, Article, and BreadcrumbList schema implemented and verified in Google's Rich Results Test.
JSON-LDSchema.orgRich resultsValidation
llms.txt & AI Instructions
A plain-text file in your website root that tells LLMs who you are, what you do, what to cite, and what not to say — the emerging standard for AI-readable business profiles.
llms.txtAI instructionsEntity summaryCitation guidance
Entity & Authority Building
Getting your business recognised as a trusted entity across the web — consistent NAP signals, Knowledge Panel setup, Wikidata, Crunchbase, and high-authority directory listings.
Knowledge PanelWikidataNAP consistencyDirectory listings
AI-First Content Strategy
AI models cite clear, factual, well-structured content. We build a content plan around the questions your customers ask AI — topic clusters, definitional pages, and FAQ content optimised for citation.
Topic clustersFAQ contentDefinitional pagesCitation optimisation
AI Visibility Monitoring
Ongoing tracking of how and where your business appears in AI-generated answers — monthly reports showing citation frequency, sentiment, and comparison against competitors.
Monthly reportingCitation trackingSentiment analysisCompetitor tracking
AI at work

This is what happens when someone asks AI about your industry.

In milliseconds, AI models scan structured signals across the web — schema, entity data, llms.txt, content authority — and synthesise an answer. We make sure your business is part of it.

Schema and JSON-LD tell AI who you are before it reads a word
llms.txt gives AI a canonical summary it can cite directly
Entity consistency across Google, Wikidata, and directories builds trust
Citeable content gives AI something specific and quotable to reference
AI search surfaces

Five platforms. Billions of answers.

AI assistants are now the first stop for many buying decisions. Here's where we get you cited — and why each one matters.

Google AI Overviews
Appears at the top of search results for informational queries — the highest-traffic AI surface.
ChatGPT Search
Over 100M users ask ChatGPT buying and research questions daily — with web search now on by default.
Perplexity AI
The fastest-growing AI search engine, favoured by researchers and professionals for sourced answers.
Bing Copilot
Embedded in Microsoft Edge and Windows — reaches a large professional and enterprise audience.
Claude.ai
Anthropic's Claude with web search — increasingly used for business research and vendor comparisons.

Why it matters now: Studies show that 60%+ of search queries now return AI-generated answers before traditional blue links. Businesses without GEO signals are invisible in these results — even if they rank #1 organically.

The GEO framework

What AI models look for.

AI doesn't rank pages like Google does. It looks for clarity, authority, and structured signals. Here's what we put in place.

01

Structured Data (JSON-LD)

Machine-readable markup embedded in your site's HTML that tells AI exactly who you are, where you operate, what you offer, and how to contact you.

<script type="application/ld+json">
02

llms.txt

A plain-text file at your domain root — like robots.txt, but for AI models. It provides a canonical summary of your business for LLMs to reference during crawls and fine-tuning.

yourdomain.com/llms.txt
03

Entity Recognition

AI models cross-reference multiple sources to verify business entities. We ensure your name, description, and details are consistent across Google, Wikidata, Crunchbase, and key directories.

Knowledge Graph · Wikidata · NAP
04

Citeable Content

AI cites content that is clear, factual, and directly answers questions. We write and structure pages that AI models prefer to cite — definitions, FAQs, how-tos, and comparison guides.

FAQ · HowTo · Article schema
How we work

From invisible to cited.

A structured process — audit first, then fix, then monitor.

01
AI Audit
We query ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot for your key terms and document exactly where you stand versus competitors.
02
Gap Analysis
We identify what's missing — schema gaps, no llms.txt, inconsistent entity signals, thin content — and build a prioritised fix list.
03
Implementation
We implement structured data, llms.txt, entity corrections, and content — across your site and in key off-site directories.
04
Track & Iterate
Monthly AI search audits showing citation frequency, sentiment, and ranking versus competitors — with ongoing improvements as AI models evolve.
Ready to be found?

Find out how you appear in AI search today.

We'll run a free AI audit across the top platforms and show you exactly what they say about your business.

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